Privacy Policy
Your privacy is important to us. This policy explains how we collect, use, and protect your personal information.
Last Updated: October 12, 2024
Quick Overview
What We Collect
Basic info like email, browsing data, and preferences
How We Protect It
Industry-standard encryption and security measures
How We Use It
To improve your shopping experience and send updates
Your Rights
Access, delete, or update your data anytime
1. Introduction
Welcome to UrbanThreads.in ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
By accessing or using UrbanThreads.in, you agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our website.
2. Information We Collect
2.1 Information You Provide
- Contact Information: Email address, phone number (when subscribing to price alerts or newsletters)
- Communication Data: Messages sent through our contact forms or chat widget
- Preference Data: Product preferences, saved items, wishlist items
2.2 Information Automatically Collected
- Browsing Data: Pages viewed, products clicked, time spent on site
- Device Information: Browser type, operating system, device type, screen resolution
- Session Data: Anonymous session IDs for personalization (stored locally in your browser)
- Analytics Data: IP address, geographic location (city/region level), referral source
- Cookies: We use cookies for session management, preferences, and analytics
2.3 Third-Party Information
When you click on product links and make purchases through Amazon, Amazon's privacy policy applies to that transaction. We do not receive your payment information or Amazon account details.
3. How We Use Your Information
We use the collected information for the following purposes:
- Personalization: To recommend products based on your browsing history and preferences
- Price Alerts: To notify you when products reach your target price
- Customer Support: To respond to your inquiries and provide assistance
- Newsletter: To send you fashion updates, deals, and new arrivals (only if you subscribe)
- Analytics: To understand user behavior and improve our website
- Security: To detect and prevent fraud, abuse, and security incidents
- Legal Compliance: To comply with applicable laws and regulations
- Service Improvement: To enhance our features, content, and user experience
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
4.1 With Your Consent
We may share information when you explicitly give us permission.
4.2 Service Providers
We work with trusted third-party service providers who assist us in operating our website:
- Amazon: For affiliate product links and purchases
- Email Services: For sending price alerts and newsletters
- Analytics Services: For understanding website usage
- Hosting Providers: For website hosting and database services
4.3 Legal Requirements
We may disclose information if required by law, court order, or government request.
4.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
5. Data Security
We implement industry-standard security measures to protect your information:
- Encryption: Data transmitted over the internet is encrypted using SSL/TLS
- Secure Storage: Database is protected with access controls and authentication
- Regular Monitoring: We monitor for security vulnerabilities and threats
- Limited Access: Only authorized personnel have access to personal data
- No Payment Data: We don't store credit card or payment information (handled by Amazon)
While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience:
Essential Cookies
Required for basic website functionality (session management, security)
Preference Cookies
Remember your settings and preferences (language, saved items)
Analytics Cookies
Help us understand how visitors use our website
Personalization Cookies
Enable product recommendations and recently viewed items
You can control cookies through your browser settings. However, disabling cookies may affect website functionality.
7. Your Privacy Rights
You have the following rights regarding your personal information:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data (subject to legal requirements)
- Opt-Out: Unsubscribe from newsletters and price alerts at any time
- Data Portability: Request your data in a portable format
- Objection: Object to processing of your personal data for certain purposes
- Withdraw Consent: Withdraw consent where processing is based on consent
To exercise these rights, please contact us at privacy@urbanthreads.in
8. Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations:
- Browsing History: Stored in your browser for up to 90 days
- Price Alerts: Until you unsubscribe or the alert is triggered
- Newsletter Subscriptions: Until you unsubscribe
- Contact Form Data: Up to 2 years for customer support purposes
- Analytics Data: Aggregated data retained indefinitely for business intelligence
9. Third-Party Websites
Our website contains links to third-party websites, primarily Amazon.in. We are not responsible for the privacy practices or content of these external sites. When you click on a product link and leave UrbanThreads.in, Amazon's privacy policy applies.
We encourage you to read the privacy policies of any third-party websites you visit.
10. Children's Privacy
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
11. International Users
UrbanThreads.in primarily serves customers in India. If you are accessing our website from outside India, please be aware that your information may be transferred to, stored, and processed in India where our servers are located and our database operates.
By using our website, you consent to the transfer of your information to India and agree that Indian data protection laws will apply.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will:
- Update the "Last Updated" date at the top of this page
- Notify you via email (if you've subscribed to our newsletter)
- Display a prominent notice on our website
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Contact Form
Visit our contact pageUrbanThreads.in
Fashion Marketplace Platform
India
By using UrbanThreads.in, you acknowledge that you have read and understood this Privacy Policy.